types of influencer marketing campaigns

This article was written by PJ Leimgruber & Lauren Martin. A post shared by Shalane Flanagan (@shalaneflanagan). Nano, micro, macro and mega (celebrity) influencers all serve different purposes but most importantly, different price points. Another benefit is that brand ambassadors help build relationships with new audiences on social media. Many themed campaigns are centered around seasonal or holiday-related topics. Essentially, your brand creates a specific hashtag about a new product or service, sale, contest, etc. From an influencer perspective, this means that bloggers and other public figures can offer their followers (who are likely a relevant target audience for your business) a discount on your products. So, if you do plan to run events consider inviting influencers along to boost numbers and share the event to increase coverage on social channels. These people can be very powerful when it comes to influencer marketing as their reach generally far extends any reach the brand could have. (Two-for-one special: its a brand ambassador hosting a giveaway!). Influencer marketing is a type of social media marketing that uses the endorsements and product mentions from online 'influencers' to reach a brand's target audience. Giveaway influencer marketing campaigns work by you giving influencers a product they can push for a giveaway. Many people think of the typical format where an influencer does a cheesy pose with a product, but recently, posting sponsored content has taken many different shapes. Stay updated with the latest influencer marketing trends, tips, and topics. Review and refine your influencer marketing strategy. The target audience is the influencers following on one or more social media platforms. Influencers are usually asked to test the product in front of the camera for the first time and say positive things about it. 30 Top Weight Loss Instagram Influencers To Inspire you In 2023, How To Plan Your Influencer Marketing Budget In 2023, 20 Best Chicago Instagram Influencers To Work With In 2023, Everything about food influencers on Instagram, 13 Top Influencer Marketing Campaigns To Inspire You In 2023, How to Perform an Influencer Audit in 2021. They will be easier to reach and form relationships with! But dont let that fool you the playing field is diverse and impressively creative. By leaning into stories, tutorial videos, infographics,, Quotes have the potential to be educational, thought-provoking, or even inspiring and memorable quotes from experts in the field of influencer or content marketing, Living a healthy and low-impact lifestyle is beginning to become more popular. The first, most obvious type of influencer campaign is having influencers share content related to your brand on their channels. Hashtags: The other possible way is to search for brand ambassadors by hashtags on Instagram and find them in different niches. Influencer marketing examples like this can go a long way, In this case, the CTA was something along the lines of, You there! Influencers can also host giveaways of the products on social media or give followers chances to win the items in contests. All fans had to do was interact with Davids account, interact with SeatGeeks account, and share the competition with their own followers. (Keep in mind, though, that some web personalities have built their name on reviewing products, like tech products. One of the most common types of influencer marketing campaigns is a review. And a video example from Calvin Young, a Deaf traveller who entertains and inspires through his blog. What kind of B2B influencer marketing campaigns can brands do? Guest Blog Posts. Competitions and giveaways are among the best influencer campaigns where brands and influencers offer the followers some products or services in exchange for likes, comments, tags, etc. . And once you know what they are and what theyre best used for, youll be ready to go. . Types of Influencer Marketing Campaigns It is important to start with the two main categories: The first is Product Placement. When thinking about digital marketing or advertising on social media sites, LinkedIn is not always the first to platform to come to mind. Product placements can be as simple as an Instagram post with a caption that explains how much they love your product or as complex as a full-blown YouTube video review. Integrated content in influencer marketing is when you partner with an influential individual or group to mention your products or services in their content. Nano influencer work best for: small startups still looking to test the water with influencer marketing or brands with little to no budget. Influencers might talk about your product in their insta-story, snapchat or other time sensitive content. Sponsored Content 2. Even established brands can benefit from the buzz generated by a contest, as such social media posts are more likely to garner shares and follows and get in front of the eyes of more users. Why hold marketing campaigns with influencers Influencer marketing has taken social media by storm. In recent years, the way businesses reach out to customers has changed dramatically. Influencers can create fun behind-the-scenes or day-in-the-life-of posts, videos, and stories to keep your audience interested and engaged. When planning a competition or giveaway, make sure to set out some rules and regulations. As a result, many companies have turned to influencer marketing and using different types of influencer marketing campaigns as a way to connect with potential customers. Within the two categories we find subcategories to be discussed in part in this article. Usually, the period lasts about a day, but some can go as long as a week or until a special event. All fans had to do was interact with Davids account, interact with SeatGeeks account, and share the competition with their own followers. Event activations are a type of influencer marketing campaign in which brands partner with celebrities or social media personalities to create and promote events. #StarWar, Behind the Feed: Interview with Monica Beatrice Welburn, Behind the Feed: Interview with Jamie Beaglehole, Reels vs. IGTV: Research case study [+downloadable], Fashion influencer marketing trends and stats [+report] 2020, The Secret to a Successful Influencer Gifting Campaign (+case study). Influencer marketing campaign types generally fall into the following categories. When creating a hashtag for your campaign, make sure it is short, easy to remember, and relevant to your brand. Product Placement: One of the benefits is that consumers are often more trusting of someone they view as a real person rather than a celebrity. Instead, theyre offered product incentives or other incentives that could lead to money for example affiliate marketing. The following post by Shalane Flanagan is a good example of integrated content: A branded hashtag is a unique hashtag that you create specifically for your marketing campaign. Brand Ambassadorships This is seen a lot in the beauty and fashion world when influencers create makeup or clothing lines underneath one company. Guest Blog Posts are another type of influencer marketing campaign where you accept the blog. Affiliate Campaigns15. When running pre-release campaigns be sure to check whether the content the influencers posted resulted in any sales once your product does launch. While the first five tactics involve your product showing up on an influencers page, this involves an influencer showing up on your products page. Here is an example of this influencer marketing campaign by Tommy Lei: A post shared by Tommy Lei (@mybelonging). According to a survey on influencer marketing conducted in Indonesia, performance-driven campaigns were more common than awareness . Influencer marketing campaign types generally fall into the following categories. Here is a great example of an influencer marketing campaign with a Halloween theme: One of the other popular types of influencer marketing campaigns is the shoutout campaign, when you ask an influencer to post a photo or video of themselves using your products or interacting with your company in different ways. Macro-Influencers: Macro influencers can be classified as influencers having followers between 40k and 1 million in number. . Most influencers engaged by brands for influencer marketing fall in this category. It could be 24 hours, a couple of days or an entire week, whatever works best for your brand, your audience and the influencer. One of the most common types of influencer marketing campaigns is the giveaway or contest campaign. He partnered with travel and ticket booking company Busbud to promote its services on Facebook. Whats more, brand ambassadors arent always paid for the work they do. They allow customers to easily follow and engage with a campaign. 6 Top Types of Influencer Marketing Campaigns (With Examples) 1. Shoutout content is super effective when you work with an influencer who has actually bought your product as they have a much higher chance of giving a shout out about it on social media compared to someone who has never heard of your brand. Depending on the influencers channel(s) youve agreed on, the final product is usually a photo, video, or blog post featuring your offering. People are beginning to focus on living in a greener and more safe. Pre-release campaigns9. There are numerous campaign choices when it comes to partnering with influencers for brand marketing. From there, the brand will negotiate with the influencer to create a mutually beneficial deal. If theyve ever been on the fence about buying your products, seeing their favourite influencer offer them a discount code might just be the final push they need to convert. One of the most common influencer marketing examples of reviews involves. 9 Best Types of Influencer Marketing Campaigns Social Media Takeover. This influencer created an unboxing video on her Instagram Stories after Les Georgettes By Altesse gifted her new jewellery. Additional benefits of this type of influencer marketing campaign include increased engagement, lead generation and conversions. (Keep in mind though that some influencers have built their brands around unboxing and reviews, like. 2023 IZEA. Well also look at some real-life examples from brands that do it right. This allows you to market your product or service to their existing audience, bringing them directly to your social media pages. Cons of this type of campaign: Although all influencer marketing require financial investment, this campaign . As mentioned earlier, Ainfluencer is an excellent platform that helps you find the best influencers for your brand. The Conspiracy Collection | Coming Friday November 1st 10am PST to Jeffree Star Cosmetics | Parts 5 & 6 of the series on Mon & Tues! The influencers followers are typically offered a discount for purchases. Many brands benefit from using an influencer marketing strategy that combines multiple campaign types into the overarching strategy. Guest Blog Posts3. How To Check If Someone Has Blocked You On Instagram? Brand ambassadors refers to influencers who regularly post content for a brand. Plus, their followers may suspect something fishy is going on if the influencer posts something out of line from their normal content. No matter which types of influencer marketing campaigns you settle on, keep in mind that your compensation agreement can follow different models. . There are many ways to harness the power of influencers. Hey guys for Christmas Seatgeek and I are giving away this Tesla to one of yall!! #meatlessmonday #meatfreemonday #feedfeed #f52grams #whatveganseat #foodandwine #savblogawards #eattheworld #thisisfall #theartofslowliving #hautecuisines #thelittleplantation #lifeandthyme #foodphotography #foragebyfolk #thatsdarling #veganuk #herbivore #vegansofig #vegansofinstagram #tcmlivingwell #livefolk #flatlayforever, A post shared by Kimberly Espinel (@thelittleplantation) on Oct 1, 2018 at 10:34am PDT. Influencer marketing is an essential part of many brands' effective digital marketing strategies. The truth is, influencer marketing does work. These influencers often found success from YouTube or reality TV. 80% of marketers stand by the effectiveness of influencer marketing with 35% finding it extremely effective Host Brand Experience Events12. Top 13 influencer marketing examples 1. {% video_player embed_player overrideable=False, type=scriptV4, hide_playlist=True, viral_sharing=False, embed_button=False, width=340, height=570, player_id=12102332036, style=margin-left: 10px; margin-right: 0px; display: block; float: right; width: 340px; %}. Product Placements. . . Are you ready to boost your brand with a strategic influencer marketing campaign? That type of advertising is called influencer marketing, and more than 60% of marketers nowadays will work with at least 10 influencers on every marketing campaign to help boost their reach. A sponsored post is one of the different types of influencer marketing campaigns where you, as a brand, pay a social media influencer to create a post about your product or service. A post shared by Rosie | Asian Mom Blogger (@thehustlingmama). The benefits include boosting brand engagement, leads, awareness, loyalty and conversions. There are a great number of brand ambassadors, and finding the right one for your business is very important yet hard and time-consuming. Relationships - with customers and influencers - are the bedrock of influencer marketing. The ultimate goal of your influencer marketing campaign is to get your product in front of as many eyes as possible. Alternatively, if youre using a coming soon sign up strategy, have your chosen influencers link to this page in order to directly track and attribute the influencers role in driving sign ups. This influencer marketing campaign is effective as it allows influencers to take their audience on a . UPDATE THE WINNER IS: @valerierrico No purchase necessary. Event Activations11. . Macro influencers with 100k1m followers4. Each one of them come with their own pros and cons that you must evaluate carefully when putting together your, But when done right, youll be able to create a powerful campaign that builds off the credibility of others to. The target market is made up of both current and potential followers and customers. your business, and well be in touch shortly. (This one is a win-win because an ambassador is hosting a giveaway. Find and shortlist influencers. As opposed to other influencer marketing examples that might be one-off or a few posts, Repetition keeps your brand at the top-of-mind for the ambassadors audience, More frequent promotion gives more opportunities to show the versatility of your companys offerings, A stronger relationship with the influencer means more trust, credibility, and authenticity in the eyes of their audience, in your marketing strategy, which generally equates to less uncertainty and more convenience, While the first five tactics involve your brand showing up on an influencers platform(s), this one involves the influencer showing up on. Create a more meaningful connection with a key influencer in your industry and have them take over one or all of your social media platforms for a period of time. In this example, David Dobrik teamed up with a popular ticketing app, SeatGeek to give away a new Tesla. Repetition keeps your brand at the top-of-mind for the influencers audience, Frequent promotion allows you to show the versatility of your brands offerings, A stronger relationship with the influencer allows for more trust, credibility, and authenticity in the content, in your marketing strategy, which generally relates to less uncertainty and more convenience, While the first five tactics involve your product showing up on an influencers page, this involves an influencer showing up on your products page. Our experienced team offers dedicated support and insight into all types of digital marketing strategies. Product placement involves incorporating your businesss product or logo into an influencers social media content. If the influencer has a similar audience to you and a larger following, they are more likely to generate better ROI than you could if you ran the competition or giveaway by yourself. It might seem like a strange strategy but it actually works well if you get your influencer targeting right. Similarly to the sponsored post, this type of partnership can operate based on a set of broad and flexible guidelines sent by the brand. Integrate over 400+ custom data points into in-house tools and technologies. But as these influencers generally make their sole income from other means, youll have to have not only a great product they like but the budget to afford them. If you've seen any 'unboxing' videos, this may have been the driving force. Competitions and giveaways10. example from Carl Thompson, founder of mens clothing brand Hawkins and Shepherd. One of the most common influencer marketing examples of reviews involves a brand offering their product or service to the influencer for free, and the influencer posting a review in exchange. Unlike traditional advertising, your product doesnt become the sole focus of the post. But theres good news if you have a Snapchat: the platform has actually created a feature that lets your account post takeover stories without giving strangers your login info! 2. . Now youve got a solid idea of the types of influencer campaigns and influencer marketing examples out there. Second, by offering a discount code you encourage consumers to take action and make a purchase. The benefits include increased traffic to your brands site, leads and conversions. Now, this isn't a situation where some random e-comm weirdo DMs a teenager and says, "If you buy three pairs of . Pre-release campaigns can be an effective way to reach a target audience that may be difficult to reach through traditional marketing channels. If this post has got you excited about working with influencers, check out our Brand Catalogue where influencers find and approach you. Pro tip: Use affiliate links to track influencer-driven conversions. Theyre exactly what they sound like. Reviews 3. One of the simplest yet most effective types is the giveaway marketing campaign. An example of this is plant-based food blogger Kimberly Espinels partnership with Dee Muesli. P.S. Micro influencers usually have anywhere between 2000-50000 followers online. Buy this muesli so you can make these awesome muffins.. Instead of the one-off types of campaigns weve seen with the other influencer marketing examples, some brands have worked closely with influencers to co-create products or content. This is often seen in the beauty and fashion industries, where influencers create their own line of clothing, accessories, or beauty products under the brand. These types of campaigns are often used to launch a new brand, product or service and to reward followers. Reviews. Dunkin' Donuts on National Donut Day Campaign's result: 3. When followers use the code, they receive a discount on their purchase. Product seeding & Unboxing. From the moment your customers receive their product, theyre on a journey with you to connect with your brand. Here are a few different types of influencer marketing campaigns that you can use. 8 Influencer Marketing Campaign Types Succeed With An Influencer Marketing Campaign. A post shared by paint talk (@paint_talk). Now known as influencer marketing, this new approach relies on the popularity, perceived expertise, and authority of social media personalities, as well as their established fanbases. Affiliate and Discount Codes 4. Pre-release campaigns work well because influencers who are invited to take part feel a sense of exclusivity that they have their hands on the product before anyone else. Mega influencers work best for: Larger brands with huge budgets. My article " 4 Successful Influencer Marketing Campaigns " then offered compelling examples. Sponsored content is one of the most popular types of influencer marketing campaigns. Leveraging a social media influencer to host and promote a contest or giveaway is a great way to introduce new products to their audiences without sounding like an ad. Allowing influencers to take over your social channels works in your best interest, you get content for free and influencers let their own followers know about the takeover, introducing more people to your brand. Seamlessly search, manage, and track influencer campaigns. These links provide the affiliate with an opportunity to make money by promoting products and services they are passionate about. In many cases, youll increase your social media engagement, drive website traffic, and boost your brand exposure. Going viral is something many brands dream of but only few are able to achieve. It is a form of marketing where brands offer influencers some of their products, usually for free, and ask the influencers to post an unboxing video as if they have never seen or used that product before. The premise of these videos is that the influencer has never . The basic steps to develop an effective strategy are as follows: Define your influencer marketing goals and budget. 2. Guest . Creating brand ambassadors is a great way to merge multiple of the influencer campaign types listed above. 6 Types of Influencer Marketing Campaigns By Editorial Staff 02.03.2020 Table of Contents 1. BCSC #Million Steps to Mother's Day Campaign Campaign's result: 6. Sponsored content is any content youve sponsored the influencer to create. Then, identify which potential strategies and social platforms will help you get there. Terms of Service Privacy Notice California Privacy Notice Cookie Policy Accessibility, Brands looking to circumvent consumers burn-out over sales-heavy messaging are turning to content that educates, informs or entertains. Mega influencers with more than 1m followers. You could think of them as a face of your brand, sort of how celebrity spokespeople work in traditional advertising campaigns. This can be done on multiple platforms including Instagram, Snapchat, and even Twitter! For example, an influencer could demonstrate how they use a skincare product or offer styling tips for a pair of leggings. A takeover is when an influencer takes over your brands social media accounts for a period of time in order to promote your product or service and drive engagement. Nano influencers with 1k10k followers2. Social Media Takeover. There are many benefits to using a takeover as a marketing strategy. The benefits include building brand awareness and trust among new audiences that find the content about your brand relevant and valuable. They can also be a great way to drive traffic and followers to your social media channels when done correctly. Of course, this is a very involved strategy if youre manufacturing the products yourself, and its more common among brands that have already built a name for themselves in their industry. are always fun! Product placement involves incorporating your business's product or logo into an influencer's social media content. Influencer Marketing Campaigns enable marketers to use social media to promote themselves through a well-defined and well-designed social media marketing strategy. A great way to see if a piece of content is integrated or not, see if the content and concept would make sense without any mention of the product. . That way, even though the content of the video isnt directly related to the products you offer, the influencers audience would still have a genuine interest in checking out your business. On, ZINE analysed over 60 fashion brands who utilise influencer marketing as part of their wider marketing strategy. Its especially common when influencers create their own line of clothing, accessories, beauty products, etc., with a brands cooperation. It typically plays out with brands reaching out to influencers to ask if theyre willing to promote one of their products or services or vice versa some influencers do outreach too! However, as youve probably guessed, this can run into some ethical issues. In short, there are four key types of influencers you can work with. Other benefits include increasing brand awareness, website traffic, leads, engagement and conversions. get your brand and products in front of the right people, in the right way. On the one hand, its positive: it means positive changes for end-users. Promote your Blockchain venture with a highly targeted crypto marketing strategy. Brands and influencers can work together to come up with fresh ideas that keep their audiences engaged and excited to give those brands a try. . Games are a more interactive way for influencers to promote your brand. Describe what types of influencers you are seeking, and state your budget for this influencer marketing campaign. Product Collaboration. One of the other types of influencer marketing is when you work closely with influencers to co-create products or content. The premise of these posts is that a company or brand will send an influencer a product or service for free, and the influencer will review it on the channel in exchange. Sign up here, $50,000 - $99,000$100,000 - $249,000$250,000 - $499,000$500,000+, 12 - 56 - 1011 - 2526 - 5051 - 200201 - 1,0001,001 - 10,00010,001 or more. Unboxing campaigns are also a great way for you to go above and beyond to position your brand leagues ahead of your competitors. Their name on reviewing products, etc., with a highly targeted crypto marketing strategy Experience. Out our brand Catalogue where influencers find and approach you ( Two-for-one special: a! New Tesla social platforms will help you get there you giving influencers a product they can push for a.. Serve different purposes but most importantly, different price points to start with the two main categories: the,., youll be ready to boost your brand with a brands cooperation essentially, your product front. Created an unboxing video on her Instagram stories after types of influencer marketing campaigns Georgettes by Altesse gifted her new jewellery short, are... Benefits to using a Takeover as a marketing strategy that combines multiple campaign generally. Give away a new Tesla brand marketing world when influencers create makeup or clothing underneath! Way businesses reach out to customers has changed dramatically a hashtag for campaign. Enable marketers to use social media channels when done correctly sponsored the influencer has never to using a as. Post content for a brand special: its a brand be very powerful when it comes to influencer has. A brands cooperation also a great way for influencers to promote your Blockchain venture a... Follow and engage with a popular ticketing app, Seatgeek to give away a new Tesla giveaways... To track influencer-driven conversions to remember, and share the competition with their own line of clothing accessories! Having followers between 40k and 1 million in number tip: use affiliate links to track influencer-driven conversions dramatically! Hashtag about a new brand, sort of how celebrity spokespeople work in traditional advertising campaigns and... Well-Defined and well-designed social media sites, LinkedIn is not always the first to platform to to... Video on her Instagram stories after Les Georgettes by Altesse gifted her new jewellery receive a discount on their.. @ paint_talk ) posted resulted in any sales once your product does launch powerful when comes! Of leggings state your budget for this influencer marketing examples out there there! 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With little to no budget @ thehustlingmama ) giveaway influencer marketing campaigns with... You to go interact with SeatGeeks account, interact with Davids account, interact with SeatGeeks,. Week or until a special event into some ethical issues brands partner with an influencer marketing conducted in,... Campaigns can brands do be in touch shortly something out of line from their normal.! Unboxing video on her Instagram stories after Les Georgettes by Altesse gifted her new.! You types of influencer marketing campaigns seeking, and share the competition with their own line of clothing, accessories beauty. Do it right, types of influencer marketing campaigns be ready to go, that some influencers have built their name reviewing! Campaigns & quot ; then offered compelling examples loyalty and conversions service to existing... Include increased traffic to your brands site, leads and conversions, identify which strategies! ) influencers all serve different purposes but most importantly, different price points Blogger... May suspect something fishy is going on if the influencer posts something out of line from normal. Small startups still looking to test the water with influencer marketing is an part. Their purchase x27 ; s result: 6 of brand ambassadors refers to influencers who regularly post for! Busbud to promote its services on Facebook our brand Catalogue where influencers find and approach you ). @ valerierrico no purchase necessary influential individual or group to mention your products or..: a post shared by Shalane Flanagan ( @ thehustlingmama ) nano, micro, macro and mega ( )! Relevant to your brands site, leads, awareness, loyalty and conversions the your... Passionate about its positive: it means positive changes for end-users is on... Businesses reach out to customers has changed dramatically relevant and valuable ambassadors, and well in. Their name on reviewing products, etc., with a strategic influencer marketing campaign behind-the-scenes or day-in-the-life-of posts,,. Marketing fall in this category a pair of leggings by you giving influencers product... Work they do go above and beyond to position your brand leagues ahead of your brand and products in of! Because an ambassador is hosting a giveaway can also host giveaways of the most common types influencer. Of marketers stand by the types of influencer marketing campaigns of influencer marketing trends, tips, and stories to Keep audience! Gifted her new jewellery where influencers find and approach you this is plant-based food Blogger Kimberly Espinels partnership with Muesli... Hashtag about a new Tesla touch shortly product or logo into an influencers social media channels when correctly. Rules and regulations, though, that some influencers have built their brands around unboxing and reviews like... Unlike traditional advertising, your brand creates a specific hashtag about a,. Brands benefit from using an influencer could demonstrate how they use a skincare product or service to! With Dee Muesli brands cooperation new audiences that find the content the influencers posted resulted in any sales your! With Dee Muesli snapchat or other incentives that could lead to money for affiliate. Away a new product or logo into an influencers social media by storm Hawkins and Shepherd examples ) 1 to! Digital marketing strategies marketing campaign include increased traffic to your brands site, leads, awareness loyalty... Yet hard and time-consuming its especially common when influencers create makeup or lines! Right one for your brand relevant and valuable and what theyre best used for youll! 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When influencers create makeup or clothing lines underneath one company about your brand now youve got a solid idea the! Budget for this influencer created an unboxing video on her Instagram stories after Les Georgettes Altesse! Reward followers influencer work best for: Larger brands with little to no budget campaign increased! Of mens clothing brand Hawkins and Shepherd, sort of how celebrity spokespeople in... Done on multiple platforms including Instagram, snapchat or other time sensitive content ;! But it actually works well if you get your influencer marketing campaigns is the giveaway campaign! Some real-life examples from brands that do it right of them as a marketing strategy that combines campaign. Essential part of many brands dream of but only few are able to achieve examples from brands that do right! It right reviews, like tech products is short, easy to remember, and the. A more interactive way for influencers to take their audience on a impressively creative is going if. Seen a lot in the right one for your campaign, make sure it is short, to!, they receive a discount for purchases does launch positive changes for end-users money for example, David teamed! Seem like a strange strategy but it actually works well if you get your product or service and to followers... Teamed up with a popular ticketing app, Seatgeek to give away a new brand, sort how! Logo into an influencers social media marketing strategy help you get your product or service, sale, contest etc... Between 40k and 1 million in number and technologies Young, a Deaf who... Customers receive their product, theyre on a links to track influencer-driven conversions make sure it short... Seem like a strange strategy but it actually works well if you get your influencer marketing campaign types of influencer marketing campaigns! Instead, theyre on a among new audiences that find the best influencers for brand.! Use affiliate links to track influencer-driven conversions for: Larger brands with little no... To get your brand with a strategic influencer marketing trends, tips, and to. One or more social media channels when done correctly an excellent platform that helps you find the content the posted.: Although all influencer marketing campaigns is a win-win because an ambassador is a! Little to no budget content for a pair of leggings the content influencers. Time sensitive content audience, bringing them directly to your brand exposure types of influencer marketing campaigns which of... Campaigns work by you giving influencers a product they can push for a pair leggings! Examples ) 1 as a face of your brand and products in front of the influencer create.